Rafaela Dražić is an award-winning visual communication designer, recognized for her work with cultural and non-governmental organizations worldwide. She is the creative force behind the graphic identity for BIO28.

What inspired the graphic identity you created for BIO28? 

I’ve been intrigued by the ideas of secrecy, uncanny and mystery.

Therefore, I chose not to give “a key” to the audience, aiming to create something you won't get bored after watching for a half of a minute. 

Can you describe your design process for this project?


I did a lot of hand drawings, which is something I don’t frequently do, before getting to the stage of 3D modeling when Jakub Wróblewski wonderfully executed the illustrations. 

I simply felt that this was the only way to deconstruct the flower as a motive and its symbols.

How do you think graphic design influences the overall experience of a biennial like BIO28?


Design can lead you in many different directions and that is the best thing about it.

For BIO28 I decided to make visual identity in three phases, which I call: “The Roots”, “The Bloom” and “The Compost”. Rather than sticking with just one uniform solution which reproduces itself from the beginning to the end of the manifestation.

How do you incorporate the theme "Double Agents" into your graphic design for BIO28?


I was thinking about flowers as messengers of complexity. For example, they can be both medicine and poison. 

Do you speak Flower?

Sure I do.

In addition, could you recommend the following to future visitors of BIO28:

Book: Poems by Katalin Ladik


Film: Playtime by Jacques Tati


Song/Performer: Through The Looking Glass by Midori Takada

www.rafaeladrazic.net